Question 1 (Abnormality – OCD)

a) Explain how SSRIs work when treating obsessive-compulsive disorder (OCD).

b) (i) Explain what is meant by an obsession, using an example.

b) (ii) Explain what is meant by a compulsion, using an example.

c) Outline one case study where exposure and response prevention (ERP) was used to treat OCD.

d) Discuss strengths and weaknesses of using drugs to treat OCD. Include a conclusion.

Question 2 (Consumer behaviour – choice blindness)

a) Explain what is meant by the term ‘choice blindness’.

b) Suggest two strengths of conducting field experiments, using examples from the study by Hall et al. (jam / tea).

c) Explain two ways in which participants were deceived by the experimenters in this study.

d) Discuss strengths and weaknesses of using an opportunity sample in this study. Include a conclusion.

Question 3 (Health – Five City Project)

a) Explain what makes the main experimental design of the Five City Project an independent measures design.

b) Suggest why two of the selection criteria for the cities in this study were important.

c)(i) Suggest how participants in randomly selected households might have been chosen in this study.

c)(ii) Explain why this random selection of households was important.

d) Discuss strengths and weaknesses of using physiological measures to assess the validity of community health promotion projects. Include a conclusion.

Question 4 (Organisations – reward systems)

a) Explain what is meant by a ‘non-monetary reward system’.

b) Explain how two types of non-monetary reward can be used to motivate workers.

c) Suggest how non-monetary rewards apply to two different needs from Maslow’s hierarchy.

d) Discuss strengths and weaknesses of using monetary reward systems to motivate workers. Include a conclusion.

Question 5 (Abnormality – OCD therapy)

a) Design a study using a telephone interview to investigate whether face-to-face therapy is more effective for women with OCD than for men with OCD.

b) Explain the psychological and methodological evidence on which your study is based.

Question 6 (Consumer behaviour – colour and displays)

a) Design a study using an interview to investigate which colour is best for the display area for fruit and vegetables.

b) Explain the psychological and methodological evidence on which your study is based.

Question 7 (Health – adherence measures)

a) Design a study to investigate the effectiveness of using pill counting compared with using biochemical tests to measure adherence to medical advice.

b) Explain the psychological and methodological evidence on which your study is based.

Question 8 (Organisations – cognitive limitations)

a) Design a study using a questionnaire to investigate which type of cognitive limitation or error is most common in a team of managers.

b) Explain the psychological and methodological evidence on which your study is based.

Question 9 (Abnormality – schizophrenia treatments)

‘Biochemical techniques, such as the use of antipsychotic drugs, can treat all patients with schizophrenia effectively.’ To what extent do you agree with this statement? Use examples of research you have studied to support your answer.

Question 10 (Consumer behaviour – choice heuristics)

‘Choice heuristics, such as availability and representativeness, are irrelevant in consumer decision-making when people decide what to buy.’ To what extent do you agree with this statement? Use examples of research you have studied to support your answer.

Question 11 (Health – fear arousal)

‘Fear arousal is the best strategy for promoting health.’ To what extent do you agree with this statement? Use examples of research you have studied to support your answer.

Question 12 (Organisations – goals vs needs)

‘Setting goals will not motivate employees because need theories explain everything about motivation at work.’ To what extent do you agree with this statement? Use examples of research you have studied to support your answer.