b) Dayan and Bar-Hillel (2011) conducted a laboratory study and a field study on primacy, recency and menu item position.
Outline any two results from these studies by Dayan and Bar-Hillel.
Question 4
a) Describe what psychologists have discovered about retail/leisure environment design
(retail store architecture, leisure environments, store interior layout).
b) Evaluate what psychologists have discovered about retail/leisure environment design
(retail store architecture, leisure environments, store interior layout),
including a discussion about generalisability.